Evolving Leidos
Evolving Leidos
Evolving Leidos
Evolving Leidos
We helped Leidos stand out with a refreshed brand identity that better reflected their evolution and aspirations. Our work has delivered consistent experiences across digital and physical environments, helping them break through competitor noise and reconnect with their audience.
Project summary
7 years
of collaboration
Consulting
Brand Strategy
Strategy Framework
Brand Extension
Signage
Implementation
Design & Asset Build
We helped Leidos stand out with a refreshed brand identity that better reflected their evolution and aspirations. Our work has delivered consistent experiences across digital and physical environments, helping them break through competitor noise and reconnect with their audience.
Project summary
7 years
of collaboration
Consulting
Brand strategy
Strategy framework
Brand extension
Signage
Implementation
Design & Asset Build
We helped Leidos stand out with a refreshed brand identity that better reflected their evolution and aspirations. Our work has delivered consistent experiences across digital and physical environments, helping them break through competitor noise and reconnect with their audience.
Project summary
7 years
of collaboration
Consulting
Brand strategy
Strategy framework
Brand extension
Signage
Implementation
Design & Asset Build
We helped Leidos stand out with a refreshed brand identity that better reflected their evolution and aspirations. Our work has delivered consistent experiences across digital and physical environments, helping them break through competitor noise and reconnect with their audience.
Project summary
7 years
of collaboration
Consulting
Brand strategy
Strategy framework
Brand extension
Signage
Implementation
Design & Asset Build
Creating and implementing a brand ecosystem
We built a comprehensive brand system for Leidos that extends beyond visual identity. Their brand now operates efficiently through structured guidelines, templates, and training programs that ensure consistency at every touchpoint. Our ongoing support includes conversion services, implementation resources, and brand helpdesk assistance—creating a complete governance framework that maintains brand integrity while allowing for growth.
Creating and implementing a brand ecosystem
We built a comprehensive brand system for Leidos that extends beyond visual identity. Their brand now operates efficiently through structured guidelines, templates, and training programs that ensure consistency at every touchpoint. Our ongoing support includes conversion services, implementation resources, and brand helpdesk assistance—creating a complete governance framework that maintains brand integrity while allowing for growth.
Creating and implementing a brand ecosystem
We built a comprehensive brand system for Leidos that extends beyond visual identity. Their brand now operates efficiently through structured guidelines, templates, and training programs that ensure consistency at every touchpoint. Our ongoing support includes conversion services, implementation resources, and brand helpdesk assistance—creating a complete governance framework that maintains brand integrity while allowing for growth.
Creating and implementing a brand ecosystem
We built a comprehensive brand system for Leidos that extends beyond visual identity. Their brand now operates efficiently through structured guidelines, templates, and training programs that ensure consistency at every touchpoint. Our ongoing support includes conversion services, implementation resources, and brand helpdesk assistance—creating a complete governance framework that maintains brand integrity while allowing for growth.
Our research and exploration
Research revealed Leidos' deep commitment to its multifaceted team, community involvement, and addressing complex global challenges. We revitalized the brand around a foundational element - the kaleidoscope.
The hexagon concept—representing the kaleidoscope's mirrors—reflects Leidos' innovative approach. Combining hexagonal patterns with light spectrum colors created a vibrant system that captures their essence.
Our research and exploration
Research revealed Leidos' deep commitment to its multifaceted team, community involvement, and addressing complex global challenges. We revitalized the brand around a foundational element - the kaleidoscope.
The hexagon concept—representing the kaleidoscope's mirrors—reflects Leidos' innovative approach. Combining hexagonal patterns with light spectrum colors created a vibrant system that captures their essence.
Our research and exploration
Research revealed Leidos' deep commitment to its multifaceted team, community involvement, and addressing complex global challenges. We revitalized the brand around a foundational element - the kaleidoscope.
The hexagon concept—representing the kaleidoscope's mirrors—reflects Leidos' innovative approach. Combining hexagonal patterns with light spectrum colors created a vibrant system that captures their essence.
Our research and exploration
Research revealed Leidos' deep commitment to its multifaceted team, community involvement, and addressing complex global challenges. We revitalized the brand around a foundational element - the kaleidoscope.
The hexagon concept—representing the kaleidoscope's mirrors—reflects Leidos' innovative approach. Combining hexagonal patterns with light spectrum colors created a vibrant system that captures their essence.
Leidos presented us with a definitive goal - to rejuvenate and streamline their brand in anticipation of a global advertising push.
The rebranding ambition extended beyond aesthetics - Leidos aspired to consolidate and enhance its master brand, ensuring that all subsidiaries integrated seamlessly.
Leidos presented us with a definitive goal - to rejuvenate and streamline their brand in anticipation of a global advertising push.
The rebranding ambition extended beyond aesthetics - Leidos aspired to consolidate and enhance its master brand, ensuring that all subsidiaries integrated seamlessly.
Leidos presented us with a definitive goal - to rejuvenate and streamline their brand in anticipation of a global advertising push.
The rebranding ambition extended beyond aesthetics - Leidos aspired to consolidate and enhance its master brand, ensuring that all subsidiaries integrated seamlessly.
Leidos presented us with a definitive goal - to rejuvenate and streamline their brand in anticipation of a global advertising push.
The rebranding ambition extended beyond aesthetics - Leidos aspired to consolidate and enhance its master brand, ensuring that all subsidiaries integrated seamlessly.
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
IMP designed signage outside Leidos HQ
Office level entrance
Wall decal designs
Infographic stencil designs
accent decals for interior installations
We crafted an Experience Strategy Framework, a vital tool for visual and verbal decision-making. Rooted in personality traits, this framework provides a thorough guide, ensuring every piece of communication aligns with the intended message.
We produced an online guidelines website, communicating the design strategy and detailing the dos and don'ts for each brand element.
We also provided a series of collateral templates for Adobe and Microsoft applications. Comprehensive training sessions were delivered for internal and partner agencies, allowing quick development of web design and the global advertising campaign.
We crafted an Experience Strategy Framework, a vital tool for visual and verbal decision-making. Rooted in personality traits, this framework provides a thorough guide, ensuring every piece of communication aligns with the intended message.
We crafted an Experience Strategy Framework, a vital tool for visual and verbal decision-making. Rooted in personality traits, this framework provides a thorough guide, ensuring every piece of communication aligns with the intended message.
Establishing a clear connection
Between verbal cues and geometric themes, imagery set the stage for color, light, and tone. This approach empowers the team to swiftly identify and apply the most impactful traits across all applications of the brand, in every medium.
With the refreshed visual identity in place, our focus shifted to empowering the communications team. We aimed for an innovative, user-friendly system to help ensure consistency across all business units and touchpoints.
Establishing a clear connection
Between verbal cues and geometric themes, imagery set the stage for color, light, and tone. This approach empowers the team to swiftly identify and apply the most impactful traits across all applications of the brand, in every medium.
With the refreshed visual identity in place, our focus shifted to empowering the communications team. We aimed for an innovative, user-friendly system to help ensure consistency across all business units and touchpoints.
Establishing a clear connection
Between verbal cues and geometric themes, imagery set the stage for color, light, and tone. This approach empowers the team to swiftly identify and apply the most impactful traits across all applications of the brand, in every medium.
With the refreshed visual identity in place, our focus shifted to empowering the communications team. We aimed for an innovative, user-friendly system to help ensure consistency across all business units and touchpoints.
Establishing a clear connection
Between verbal cues and geometric themes, imagery set the stage for color, light, and tone. This approach empowers the team to swiftly identify and apply the most impactful traits across all applications of the brand, in every medium.
With the refreshed visual identity in place, our focus shifted to empowering the communications team. We aimed for an innovative, user-friendly system to help ensure consistency across all business units and touchpoints.
Establishing a clear connection
Between verbal cues and geometric themes, imagery set the stage for color, light, and tone. This approach empowers the team to swiftly identify and apply the most impactful traits across all applications of the brand, in every medium.
With the refreshed visual identity in place, our focus shifted to empowering the communications team. We aimed for an innovative, user-friendly system to help ensure consistency across all business units and touchpoints.
We produced an online guidelines website, communicating the design strategy and detailing the dos and don'ts for each brand element.
We also provided a series of collateral templates for Adobe and Microsoft applications. Comprehensive training sessions were delivered for internal and partner agencies, allowing quick development of web design and the global advertising campaign.
We crafted an Experience Strategy Framework, a vital tool for visual and verbal decision-making. Rooted in personality traits, this framework provides a thorough guide, ensuring every piece of communication aligns with the intended message.
We produced an online guidelines website, communicating the design strategy and detailing the dos and don'ts for each brand element.
We also provided a series of collateral templates for Adobe and Microsoft applications. Comprehensive training sessions were delivered for internal and partner agencies, allowing quick development of web design and the global advertising campaign.
We produced an online guidelines website, communicating the design strategy and detailing the dos and don'ts for each brand element.
We also provided a series of collateral templates for Adobe and Microsoft applications. Comprehensive training sessions were delivered for internal and partner agencies, allowing quick development of web design and the global advertising campaign.
We produced an online guidelines website, communicating the design strategy and detailing the dos and don'ts for each brand element.
We also provided a series of collateral templates for Adobe and Microsoft applications. Comprehensive training sessions were delivered for internal and partner agencies, allowing quick development of web design and the global advertising campaign.
