Bringing to life Seaweed Scotland. SSIA engaged IMP to design and implement a new brand system that would provide legitimacy with regulators, buyers, and investors. With values and assets to scale across web, social and print.
Project summary
Brand design
Marine agriculture authority
Brand Strategy
Messaging
Identity Creation
Asset Creation
Site Design
Bringing to life Seaweed Scotland. SSIA engaged IMP to design and implement a new brand system that would provide legitimacy with regulators, buyers, and investors. With values and assets to scale across web, social and print.
Project summary
Brand design
Marine agriculture authority
Brand Strategy
Messaging
Identity Creation
Asset Creation
Site Design
Bringing to life Seaweed Scotland. SSIA engaged IMP to design and implement a new brand system that would provide legitimacy with regulators, buyers, and investors. With values and assets to scale across web, social and print.
Project summary
Brand design
Marine agriculture authority
Brand Strategy
Messaging
Identity Creation
Asset Creation
Site Design
Bringing to life Seaweed Scotland. SSIA engaged IMP to design and implement a new brand system that would provide legitimacy with regulators, buyers, and investors. With values and assets to scale across web, social and print.
Project summary
Brand Design
Marine agriculture authority
Brand Strategy
Messaging
Identity Creation
Asset Creation
Site Design
Workshops and research
To establish SSIA as the authoritative voice of the UK seaweed sector, IMP developed a comprehensive Brand Platform for the parent brand UK Seaweed and national divisions, Seaweed Scotland. This platform defines not just how the organisation looks, but how it behaves, decides, and leads.
The work aligned diverse stakeholders — farmers, processors, policymakers, scientists, and buyers — behind a single, trusted sector identity designed to scale from local coastlines to global markets.
Workshops and research
To establish SSIA as the authoritative voice of the UK seaweed sector, IMP developed a comprehensive Brand Platform for the parent brand UK Seaweed and national divisions, Seaweed Scotland. This platform defines not just how the organisation looks, but how it behaves, decides, and leads.
The work aligned diverse stakeholders — farmers, processors, policymakers, scientists, and buyers — behind a single, trusted sector identity designed to scale from local coastlines to global markets.
Workshops and research
To establish SSIA as the authoritative voice of the UK seaweed sector, IMP developed a comprehensive Brand Platform for the parent brand UK Seaweed and national divisions, Seaweed Scotland. This platform defines not just how the organisation looks, but how it behaves, decides, and leads.
The work aligned diverse stakeholders — farmers, processors, policymakers, scientists, and buyers — behind a single, trusted sector identity designed to scale from local coastlines to global markets.
Workshops and research
To establish SSIA as the authoritative voice of the UK seaweed sector, IMP developed a comprehensive Brand Platform for the parent brand UK Seaweed and national divisions, Seaweed Scotland. This platform defines not just how the organisation looks, but how it behaves, decides, and leads.
The work aligned diverse stakeholders — farmers, processors, policymakers, scientists, and buyers — behind a single, trusted sector identity designed to scale from local coastlines to global markets.
Strategic Goals
IMP and SSIA co-defined governance goals:
Establish SSIA as the authoritative voice of Scottish seaweed globally.
Create a scalable brand identity and governance infrastructure that supports sector growth without diluting credibility.
Enable rapid, consistent deployment of assets across channels.
Strategic Goals
IMP and SSIA co-defined governance goals:
Establish SSIA as the authoritative voice of Scottish seaweed globally.
Create a scalable brand identity and governance infrastructure that supports sector growth without diluting credibility.
Enable rapid, consistent deployment of assets across channels.
Strategic Goals
IMP and SSIA co-defined governance goals:
Establish SSIA as the authoritative voice of Scottish seaweed globally.
Create a scalable brand identity and governance infrastructure that supports sector growth without diluting credibility.
Enable rapid, consistent deployment of assets across channels.
Strategic Goals
IMP and SSIA co-defined governance goals:
Establish SSIA as the authoritative voice of Scottish seaweed globally.
Create a scalable brand identity and governance infrastructure that supports sector growth without diluting credibility.
Enable rapid, consistent deployment of assets across channels.
Ribbon shapes
We developed photo and shape language rules to be used across all assets.
The logo shape was developed to be a ever morphing as if undulating under the sea and stills from the morphing shapes can be used for backgrounds.
This ribbon loop can be used to own images and delineate content.
Ribbon shapes
We developed photo and shape language rules to be used across all assets.
The logo shape was developed to be a ever morphing as if undulating under the sea and stills from the morphing shapes can be used for backgrounds.
This ribbon loop can be used to own images and delineate content.
Ribbon shapes
We developed photo and shape language rules to be used across all assets.
The logo shape was developed to be a ever morphing as if undulating under the sea and stills from the morphing shapes can be used for backgrounds.
This ribbon loop can be used to own images and delineate content.
Ribbon shapes
We developed photo and shape language rules to be used across all assets.
The logo shape was developed to be a ever morphing as if undulating under the sea and stills from the morphing shapes can be used for backgrounds.
This ribbon loop can be used to own images and delineate content.
A geometric shape language and set of icons—derived from the brandmark—created coherence across diagrams, presentations, and interfaces, while calibrated photography treatments unified staff and marketing imagery into a single, recognisable visual style.
A geometric shape language and set of icons—derived from the brandmark—created coherence across diagrams, presentations, and interfaces, while calibrated photography treatments unified staff and marketing imagery into a single, recognisable visual style.
Social assets residing in Canva
We developed a multitude of social asset templates. The goal was to allow everything to be very flexible but still have a brand family look.
Using the logo ribbon shapes as layers that can overlay and create new shapes we achieved a degree of asset individuality.
CASE STUDIES
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CASE STUDIES
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CASE STUDIES
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CASE STUDIES
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A geometric shape language and set of icons—derived from the brandmark—created coherence across diagrams, presentations, and interfaces, while calibrated photography treatments unified staff and marketing imagery into a single, recognisable visual style.
A geometric shape language and set of icons—derived from the brandmark—created coherence across diagrams, presentations, and interfaces, while calibrated photography treatments unified staff and marketing imagery into a single, recognisable visual style.
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LETS TALK
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LETS TALK
Contact us
LETS TALK
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A geometric shape language and set of icons—derived from the brandmark—created coherence across diagrams, presentations, and interfaces, while calibrated photography treatments unified staff and marketing imagery into a single, recognisable visual style.
A geometric shape language and set of icons—derived from the brandmark—created coherence across diagrams, presentations, and interfaces, while calibrated photography treatments unified staff and marketing imagery into a single, recognisable visual style.