IMP.AGENCY DIGITAL BRAND
This document outlines the key design attributes of the imp.agency site and styles used within it.
Colour
Terracottas
#F9EAE5
#F8D7CD
#F3C4B5
#EFB09B
#FA9B80
#E76953
#9B3524
Neutrals
#FFFFFF
#000000
Typography
Denton Text Cond Bold - Line height 130%
Hero title - +1400pxW > 120px / +810pxW > 80px / +0pxW > 50px
Hero title
Denton Text Cond Bold - Line height 120%
Hero title - +1400pxW > 80px / +810pxW > 65px / +0pxW > 46px
In page title
Denton Text Cond Bold - Line height 120%
Case study headings - +1400pxW > 64px / +810pxW > 50px / +0pxW > 40px
Case Study headings
Denton Text Cond Bold - Line height 120%
Case study headings - +1400pxW > 70px / +810pxW > 55px / +0pxW > 28px
Services list headings
Aktiv Grotesk Regular - Line height 150%
Sub headings - +1400pxW > 30px / +810pxW > 24px / +0pxW > 19px
Case Study headings
Aktiv Grotesk Semi Bold - Line height 110%
FAQ titles - +1400pxW > 36px / +810pxW > 30px / +0pxW > 18px
Case Study headings
Aktiv Grotesk Regular - Line height 120%
Footer titles - +1400pxW > 48px / +810pxW > 38px / +0pxW > 30px
Case Study headings
Aktiv Grotesk Regular - Line height 150%
Body Large - +1400pxW > 23px / +810pxW > 20px / +0pxW > 16px
Case Study headings
Aktiv Grotesk Regular - Line height 170%
Body - +1400pxW > 18px / +810pxW > 16px / +0pxW > 14px
Case Study headings
Aktiv Grotesk Regular / CAPS - Line height 120%
Body - +1400pxW > 18px / +810pxW > 16px / +0pxW > 14px
BLOCK TITLES
BLOCK TITLE
In page title
Body large - Create a distinctive visual identity that effectively communicates your brand's values and resonates with your audience. Your brand gains recognition and trust through carefully crafted visual and conceptual elements.
Body Large
Color schemes
Typography
Imagery
Illustration
Iconography
Secondary graphics
Services list headings