Charity Hall of Fame sought to create a groundbreaking digital space that celebrates the social pioneers who have made the UK a better place for all.
Project summary
3 Million
views
Brand strategy
Identity Creation
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Charity Hall of Fame needed a recognisable, memorable brand that would inspire public engagement and support for the celebrated changemakers, while differentiating itself from competitors.
We conducted a thorough discovery process, including a client questionnaire and competitive audit, to gather insights into the organisation’s values, mission, target audience, and desired brand perception.
We crafted a brand strategy aligned with Charity Hall of Fame’s objectives and developed user personas to guide design decisions.
“Celebrating the Champions of Charity” brand idea served as the guiding light for the subsequent design process.
The world’s first Charity Hall of Fame has a fantastic foundation to build on that has been made possible in no small part to IMP, we are so very grateful!
Jamie Ward-Smith, MBE
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